Your Guide to SEO Services in Denver

When growing a business, a website, or both, there are a lot of things for us to keep track of throughout the process.  Obviously, there’s no easy step-by-step checklist for us to think about.  This means that we have to think about several different things at once, and of course, advertising is one that takes priority.

Advertising, though, isn’t something that we can look at alone.  Analytics, marketing, and search engine optimization are all linked together quite closely.  In order to understand one, it’s pretty important to get a handle on the others.

If you’d like to learn more about the bigger picture, here, you can check out articles like this one: https://www.ceeol.com/search/article-detail?id=697329.  For now, we’re going to be focusing on SEO, also known as search engine optimization.  In fact, something helpful to know about is the fact that there are external services that can assist with SEO.

To learn more about that, be sure to stick around.  We’ll be covering what they are and how they work, as well as whether or not you can find them in Denver (spoiler alert: you can).

What is SEO, anyway?

Naturally, the first thing we need to think about is this: what is SEO, and why is it such a big deal?  Simply put, search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (known as SERPs) through various

techniques and strategies.  That can get a little complicated, though.

How Does SEO Work?

As you can probably imagine, there are many different steps involved in the search engine optimization process.  This is part of why it’s so important to bring in external help to make sure that all of the bases are covered, of course.  You can find a Denver SEO firm to perform many of the tasks we’re about to cover.

Keywords: Research and Understanding

One of the first steps to take is to start building up a bank of keywords.  What does this mean?  While most SEO services will be able to do this for you, it can certainly help to be knowledgeable about what the process looks like.

Essentially, you’ll want to do your best to identify the most relevant and frequently searched keywords and phrases related to your business or industry.  There are many different methods of doing so, which is why many businesses opt to use third-party support options.  After all, it can be quite complicated to gather this data on your own.

On-Page Optimization

As the data is gathered, the next step is to start implementing changes to the website you’re looking to optimize. This could include several different things, such as adding in some of the keywords that we mentioned above or adding in relevant headings and meta tags.

Something to keep in mind is that search engines don’t only reward based on the words and tags used, but also on the quality of the content that is published on the site.  If you do intend to hire SEO services, this is something they’ll be ready to assist with.  It’s a delicate balance to strike, as you can read about in this article.  

Technical Optimization

Another aspect of this to consider is that no matter how high-quality your content is, and no matter how many different keywords or meta tags you use, search engines simply won’t boost your page unless it runs well.  What do we mean by this?  Well, if you improve on things such as page speed, mobile-friendliness, and XML sitemaps, it can ultimately enhance search engine crawling and indexing.

Challenges that SEO Services Can Mitigate

With the basics covered, let’s take a moment to consider some of the challenges that we may encounter when trying to improve search engine optimization for our websites.  After all, it’s a good idea to know what we’d be using these types of services for, right?

Algorithms

Perhaps one of the most frustrating parts of attempting to optimize a website is the fact that algorithms are constantly changing.  Keeping up with them while also handling everything else on your plate can be quite draining, and even then, things will inevitably slip through the cracks.

Competition

Inherently, marketing is going to be a somewhat competitive field.  This absolutely includes SEO techniques.  You’ll be competing with other websites for relevant keywords and rankings, which can definitely be challenging.

Link Building

Something that’s easily overlooked is the fact that it’s ideal to have a reliable source of backlinks for our optimized content.  Building up such a repertoire isn’t an easy task, especially when done alone.  Hiring SEO services can grant you access to a quality backlink network without all of the time-consuming legwork.

Overall, there’s plenty that these sorts of services can bring to the table, no matter what your needs are.